This program is best for businesses who have a local presence within a defined geographical area. Examples of businesses under Local marketing are dental clinics, service and utility providers, delivery outlets, food chains, etc). These are basically small businesses. Local marketing is generally for a smaller target market.
Local marketing can be considered a powerful advertising tool. As part of our packages, we claim and set up the local listings in the top online business listing sites. By providing updated business information through these listings, it makes it easier for your target market to find you.
How it works
In the first month we will set up all the fundamentals that will start the ball rolling to get your site ranked in local searches.
- Local Business Set up – Claiming your listings on local search engine Google plus local, yahoo local and bing local to make it easier for your target market to find you.
- Website Optimisation – We do further optimisation on your website to ensure that your website will be ready to rank once we begin our off-page marketing efforts. This may include additional keyword research, website copy rewriting of target pages and other fine tuning tweaking.
- Rich Google Listings – We’ll advise you on how to get the best listing you can in the search results pages. These types of listings get more clicks because of the dynamic information.
- Citation Building and Link Development – We develop and publish content with the user in mind. Your company will be published on high authority websites that help build quality back links, rank and create great PR.
After the first month it is just a matter of building on the previous months efforts, which has an accumulative effect.
Each ongoing month includes content marketing to get the word out about your business quickly.
We do things like press releases, magazine features, and social sharing which builds on your online reputation and starts up a buzz about your business.
In turn Google and other search engines will start to your website as an authoritative and relevant site website and will move it up its rankings for your targeted keywords.
To find out more about this program, Contact Us.