A common mistake a lot of people make is thinking that marketing automation software is essentially a tool for email marketing. While it’s true that its origins are form there, what we’re referring to is a totally different kind of beast.
According to Wikipedia, Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.
So how does this benefit your small business?
When it became clear that some 93% of B2B buyers are using the search engines to begin their buying process, it was incumbent upon businesses to find a method to simplify the inbound marketing process, as well as make it far easier and less time consuming to look after. Marketing automation software is the tool which makes this happen, allowing marketers to more easily manage every aspect of your lead generation process. Software like this will get traffic to your site, it will start them down the buying process with offers and relevant emails and other content. It can also segment your leads by source, interests and any other criteria.
How this works is the systems have set up a complex series of rules to trigger action items, whether it’s a particular offer, more content, email follow-up or other action. This allows marketers to deliver exactly what the visitor is looking to get at any given time. Deciding if your small business can benefit from marketing automation software is really a question of resources and commitment. After the decision has been made, a dedication to keeping the content funnel filled, along with managing the automation workflow is necessary.
One example software is Office Autopilot which is a higher end marketing software with fantastic features.
If maintaining all the tasks you have to do in your business is becoming an issue, or if you are looking to scale your business, then marketing automation software could be right for you. Check into it today!