There are a number of simple reasons why a standard website will not display well on a mobile device. The most common one is the size.
Web pages are generally designed to be viewed at a screen resolution of 1024×768, but most mobile devices like smart phones have screens that are around 320×480 pixels.
This makes viewing a standard website on a mobile device extremely difficult in most cases.
In fact, navigating a standard webpage can be a real problem because mobile devices do not have mouse style pointers, which makes it difficult to click on tabs and links.
On some phones such as iphones, the whole website page may display but will be really small, so to find anything you need, the visitor needs to pinch and scroll which can be frustrating way to find things and the visitor may give up and leave.
Tips to Create a Pleasant Viewing Experience for Mobile Visitors with a separate mobile-friendly website
- As the screen size is so much smaller on a mobile device, its important to only have the bare minimum of necessary content. Don’t overstuff your mobile website with unnecessary information, bells and whistles. its important to make sure that your mobile site prominently displays your important information and that the pages still look professionally attractive to your visitors.
- The general formatting on your mobile pages should be vertical so that it is easy to just scroll down to the necessary information. The navigation bar is best placed at the bottom of the page to make it easy to operate on older style phones.
- Its important to make sure that your mobile site prominently displays your important information such as your phone number and location and that the pages still look professionally attractive to your visitors.
- Too many graphics decrease the speed at which pages display on small mobile devices. It is best to keep them to a minimum or to dispose of them altogether when building your mobile-optimized site. This includes page elements like headers, which won’t display on mobile devices as they were intended.
- Mobile devices tend to break up long pages of content into smaller, broken down pages of content. So it is best to circumvent this by editing your content to display in smaller, screen-sized blocks.
Running a mobile website in tandem to your established, standard website essentially doubles your web presence. Being able to do this by using the same amount of content, or less, can be extremely profitable for your business.
Keeping your mobile content simple will not only make it easy and fast to download, but will ensure that your mobile customers find the information they need without all the hassle.
Based on the recent statistics about the massive increases in mobile internet usage, your mobile site could eventually be even more successful than your standard site.
The continued growth of mobile devices means that it is going to be crucial for you to market your business directly to these mobile consumers.
The businesses who realise this and take action on this new-age form of digital technology will be the first to reap the great rewards that mobile websites offer.