This is a question I get very frequently. Identifying which email marketing application to use is a significant part of your business foundation. You need to use a service that will not just deliver your emails promptly and dependably, but will also provide the tools necessary for you to analyze, track and properly market to your lists. You’ll need to make sure your service covers the basics like, sending and scheduling emails, the ability to use both plain text and html, tracking, analytics, form building and more. That said, whom to choose? There is a lot of fine services, each a bit different to choose between. Listed below are five of the most popular ones employed by online marketers, and why that is.
5 Top email marketing applications
- AWeber – AWeber has gained a reputation as one of the best, due in large part to best deliverability in the industry. They also have quite explicit policies regarding the makeup of your lists. No adding lists you’ve purchased or otherwise come across to their system; they must be very clean. They stress double-optin, and even though you can do single optin, you must jump through some hoops to make it happen. They also have a simple to use interface, good reporting, and their forms builder is easy to use. Prices start at $19 a month.
- GetResponse – This service is a favorite among many affiliate marketers, and they are very friendly to them. A little more lax on list composition, and possessing a good form builder, GetResponse is a excellent choice for getting started. GetResponse offers a 30-day free trial, and costs start at $17 after that. (deals are available!)
- MailChimp – A good place for newcomers to start, as they have a free option (no autoresponders) and are very affordable to boot. They boast some impressive analytics reports including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and integrate your social media services. They have premade templates you can utilize, but their builder is sub-standard. Still overall, MailChimp offers great value for the money.
- iContact – For those of us who are into simple to use interfaces, iContact might be your best choice. In addition they are also attractively priced, starting at around $10 a month. iContact integrates with lots of other services as well, including SalesForce, Analytics and more. One bad thing is that they offer no customer service on the weekends.
- Constant Contact – ConstantContact is more than an email service provider. They provide a number of other services, such as app and integrations to enable you to sync up other services, a deal application (think Groupon) and offer a free trial. One important thing I don’t like is they are not that great in deliverability, and the site is hard to navigate.
Your email marketing service can be one of your most lethal weapons in your marketing arsenal. Choose wisely!