A website is your main tool to achieve online presence. It contains the necessary information your audience would want to see such as company information, product lists, pictures, and videos. Designing and establishing a website is not easy, especially for individuals and small businesses. There are many things to think about to ensure your website continuously attracts the target audience. Here are some elements of web design for small business that we think will help you in creating your own website.
Colour is an important element of web design for small business. Many people often go overboard when choosing their website colour and theme. As much as possible, you should choose a colour that looks professional. Avoid neon colours unless it fits well with the overall design. If you are having a hard time choosing the right colour, then choose the one found in your company logo. We would also advise the use of two to three complementary colours to set a balance. Colours that often look well together are: red, yellow, and white; blue and white; and yellow, grey, and white. If you’re still confused, you can go over existing websites and take note of their colour schemes.
Starting your design from scratch can be hard and time-consuming. As such, affordable small business website design often uses templates for better and faster creation. A lot of templates and pre-set designs are found on the Internet, while some are available in web design software. Make sure to choose a template that does not compromise the content of your website. Although appearance matters in gaining visitors, the content should be visible and readable.
Your visitors must easily find what they need in your website. Think like a visitor or a client while you are designing your website. Consider how users often scroll and go over webpages. This way, you may come up with an easy navigation system. Oftentimes, web design for small business place their navigation buttons at the top of the page so visitors can easily see and click on them. It would also be helpful to put corresponding navigation buttons at the bottom of the page. Doing so will save your visitors from having to scroll back up again.
Although appearance is important for websites, affordable small business website design should be more focused on the website’s content. The overall design might help keep your visitors stay on the site, but the content would keep them coming back for more. Create and publish reliable content; it must have all the details about your company, products, and services. Optimizing your content will also yield better rankings and higher audience traffic.
Videos, pictures, and animated icons are also effective in attracting visitors’ attention. Videos and pictures can substitute texts or support the overall content. Animated icons will make the website look more active and lively. We advise you to avoid using them heavily, as these will increase your site’s loading time.